Legal
Cookie Policy
Last updated: 14 May 2025
This page explains how Phaya uses cookies on this website, what each category does, and how you can adjust your preferences at any time. We keep things simple — you will find the preference panel near the bottom of this page.
1. What Cookies Are
Cookies are small text files that a website places on your device when you visit. They allow the site to remember certain information between pages and sessions. Cookies do not run programs or carry viruses; they are simply a way for a website to store a small piece of data.
Alongside cookies, we may also use similar technologies such as local storage and session storage. For simplicity, this policy refers to all of these collectively as "cookies".
2. Cookies We Use
We group our cookies into four categories. The table below lists the specific cookies in each group.
Essential Cookies
These are necessary for the website to work. They cannot be switched off, as they support core functions such as navigation and your cookie preference record. No personal data is sent to third parties by these cookies.
| Name | Purpose | Duration |
|---|---|---|
cookieConsent |
Stores your cookie preferences so the banner does not reappear on every visit. | 365 days |
PHPSESSID |
A standard PHP session identifier used to maintain continuity while you browse the site. | Session |
Analytics Cookies
With your consent, these cookies help us understand how visitors use the site — which pages are visited, how long visitors stay, and where they come from. This information is aggregated and does not identify you personally. It helps us improve the site over time.
| Name | Purpose | Duration |
|---|---|---|
_ga |
Google Analytics — distinguishes users for aggregated site-usage reporting. | 2 years |
_ga_* |
Google Analytics — maintains session state for reporting purposes. | 2 years |
_gid |
Google Analytics — distinguishes users across sessions within a 24-hour window. | 24 hours |
Marketing Cookies
With your consent, these cookies may be used to show relevant content or measure the reach of communications. We use these sparingly. They may be set by third-party advertising partners who operate under their own privacy policies.
| Name | Purpose | Duration |
|---|---|---|
_fbp |
Meta/Facebook — used to measure the effectiveness of any Meta campaigns, if active. | 90 days |
Preference Cookies
With your consent, these cookies remember settings or choices you have made to make your next visit more comfortable — such as language or display preferences.
| Name | Purpose | Duration |
|---|---|---|
phaya_pref |
Stores optional display or interaction preferences chosen during your visit. | 180 days |
3. Third-Party Cookies
Some cookies are set by third parties whose services we embed on this site, such as Google Maps and Google Analytics. These third parties have their own privacy and cookie policies, which we encourage you to review:
We do not control what these third parties collect via their own cookies. Setting analytics or marketing preferences to "off" below will prevent those third-party cookies from being activated on this site.
4. Managing Cookies in Your Browser
In addition to using the preference panel on this page, you can control cookies through your browser settings. Most browsers let you view, block, or delete cookies. The links below take you to instructions for the most common browsers:
Please be aware that blocking all cookies may affect the way this website functions, as some essential cookies will no longer be stored.
5. Consent and Withdrawal
When you first visit our site, a banner invites you to accept or decline optional cookies. Your choice is stored locally and respected on subsequent visits. You can change your preferences at any time using the panel below — changes take effect from your next page load.
Withdrawing consent does not affect any processing that occurred before you withdrew it.
6. Updates to This Policy
We may update this policy as our use of cookies changes or as regulations evolve. The "Last updated" date at the top of this page will reflect any revision. We encourage you to revisit this page periodically if you wish to stay informed.
7. Contact
If you have questions about our use of cookies, please contact us:
Phaya
29 Loi Kroh Road, Chang Khlan, Chiang Mai 50100, Thailand
Email: [email protected]
Phone: +66 53 271 6843
Manage Preferences
Your Cookie Choices
Adjust your preferences below and save. Essential cookies cannot be disabled as they are required for the site to work.
Essential Cookies
Required for core site functionality — navigation, session continuity, and remembering these preferences. These are always active.
Analytics Cookies
Help us understand how visitors use the site, which pages are most useful, and where we can improve. Data is aggregated and anonymised.
Marketing Cookies
Allow us to measure the reach of any communications we run. We use these only when campaigns are active and keep them to a minimum.
Preference Cookies
Remember optional display settings or choices you have made so they persist across visits without you needing to set them again.